Brand Name : Allen Solly – Spring/ Summer 2010 Collection

Objective : To promote the Allen Solly Spring/ Summer 2010 Collection online in its edgy & uber-trendy avatar.

Challenge : The vibrant & urbane 2010 Summer Collection by Allen Solly resonates freshness in a concrete jungle environment. The website needed to give expression to the rebellious and urbane theme of the clothes shown in the print campaign through a digital innovation.

Idea : To showcase the edgy line of clothes, the technology used in the creation of the website needed to be cutting-edge. The website used PaperVision technology of Adobe Flash (a niche 3D–based scripting process), which allowed the 2D photos of the print campaign to come alive in a 3D experience.

Result : The website was heralded world-over and won the prestigious The FWA Site of the Day Award on 9th August 2010.



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HTML site

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